Trade & Retail Open to Trade & Public
Hoe Street, Walthamstow • Free Customer Parking for Loading at Rear
CHROMA PAINT Decorating Supplies
Call Counter 07700 900511
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Walthamstow, London

East London’s Independent Paint & Colour Mixing Specialists.

Everything you need to prep and finish perfectly. Thousands of trade and designer colours mixed on-site in minutes, alongside expert advice and heavy-duty sundries.

WhatsApp Stock Check Open Trade Account
Colour mixing machine in independent paint shop with rows of trade paint tins
Paint Shop Interior 4:3 / 4:5 Aspect Ratio
While-You-Wait Mixing
Advanced spectrophotometer matching
FAST SERVICE
Proudly Stocking and Mixing
At The Counter

In-Store Services & Stock

We carry extensive ranges of trade-quality coatings, designer finishes, and professional sundries that you won't find in national DIY chains.

Advanced Colour Matching

Bring in a flake of paint, fabric, or wallpaper, and our spectrophotometer will mix the exact shade in minutes across multiple finishes.

Trade Tinting & Mixing

Thousands of colours mixed on-site across vinyl matt, durable acrylic eggshell, gloss, and exterior masonry finishes. Large tub quantities available.

Woodcare & Specialist

Expert advice and stock on exterior wood treatments, decking oils, varnishes, floor paints, and heavy-duty damp-seal primers.

Sundries & Tools

Everything you need to prep and finish: Purdy and Hamilton brushes, Mirka abrasives, FrogTape, fillers, and heavy-duty cotton dust sheets.

Trade Professionals

Fuel your decorating business.

Are you a local decorator, builder, or property manager? Opening a Chroma Trade Account removes the friction from your material sourcing.

  • Exclusive tiered trade discounts across all brands.
  • Call or WhatsApp ahead for priority mixing (Skip the queue).
  • Flexible 30-day credit or pay-as-you-go cash accounts.

Apply for a Trade Account

No lengthy paper forms. Send us a quick message with your business details to get set up today.

WhatsApp Us to Set Up
Or ask at the counter next time you visit.
Technical Advice
“Not sure if you need a breathable trade emulsion, a durable acrylic eggshell, or an oil-based primer? Don't guess.”

Homeowners and DIYers frequently make expensive mistakes buying retail paint for high-traffic areas, damp walls, or tricky woodwork. Retail paints often lack the opacity and durability required for a lasting finish.

Our counter staff are ex-decorators and product specialists. Send us a photo of your problematic room over WhatsApp, or drop by the shop. We will ensure you leave with the exact product, primer, and tools that the professionals use.

Speak to the team
Paint shop staff giving advice to a customer across the counter
Counter Service 4:3 Aspect Ratio
The Counter Team

Expert Advice on Tap

No generic retail staff. Our team understands trade products, chemical adhesion, and complex colour matching.

David - Counter Manager
Portrait David (1:1)

David S.

Counter Manager

Former decorator with 20 years on the brush. David advises on complex exterior masonry treatments and tricky surface priming.

Elena - Mixing Specialist
Portrait Elena (1:1)

Elena T.

Colour Mixing Specialist

Elena operates the spectrophotometer. Bring her a fabric swatch or an obscure heritage paint flake, and she will match it perfectly.

Marcus - Trade Accounts
Portrait Marcus (1:1)

Marcus W.

Trade Accounts

Marcus handles our trade bulk orders, ensuring local building firms have their required 15L tubs mixed, billed, and ready for 7 AM collection.

Local Feedback

Trusted by Trade & Public

See what local decorators and DIYers think about our service and stock.

“I run a local decorating firm and moved my account here from a big chain. Being able to WhatsApp my order the night before and have 20L of mixed trade emulsion waiting for me at 7am is brilliant.”

Mark T. Decorator, Leyton

“I was trying to match an old Farrow & Ball colour for my living room, but didn't want to pay designer prices. Elena matched it perfectly into a durable trade eggshell. Fantastic advice.”

Sophie H. Homeowner, Walthamstow

“Great local shop. They stock proper Zinsser primers and Mirka sanding pads which you just can't get in B&Q. David at the counter really knows his stuff.”

Chris W. Builder, Woodford
Visit Our Counter

Drop in today for supplies & advice.

Whether you are stocking up for a commercial site or painting your front room, we have the stock and the knowledge to help.

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Location & Times

Store Details

Located centrally on Hoe Street with free dedicated customer loading parking at the rear of the shop.

Opening Hours

Early morning opening for trade contractors.

Monday – Friday 07:00 — 17:30
Saturday 08:00 — 16:00
Sunday 10:00 — 14:00

Get in Touch

Call the counter or WhatsApp us for stock checks.

Shop Address
Hoe Street, Walthamstow, London
Free loading parking round back
Telephone
07700 900511
Counter Line
Trade Accounts
trade@chromapaint.co.uk
Send invoices or applications